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Introduction to Social Media Platforms and Tools

Course Description
This one day seminar will discuss the important topics in social media for government. Participants will gain a better understanding of what constitutes social media, how governments around the world are using it to improve citizen services and how they can begin their own social media journey within their organization. The course will examine the innovations that are giving organizations and individuals the opportunity to engage in constant dialogue. Through lecture, demonstrations and discussions with industry representatives, participants will gain a greater understanding of the social media tools they can use to collaborate with their constituents. This program will introduce key social media topics including social media listening and analytics, social tools for internal collaboration and demonstrations of some of the technologies discussed during the presentations. Module 1: What is social media? This module will give an overview of social media and set the stage for the day's seminar. Participants will learn about the types of social media platforms, how organizations are using social media to transform their business and best practices in social media communications. Module 2:Social media in government As the use of social media only continues to grow, governments are turning to social media platforms to connect with their citizens and provide improved citizen services. Social media tools have the ability to help governments become more citizen-centric, efficient and effective, especially in areas like emergency preparedness and management. This module will cover how governments are drafting social media policies; using social media in all areas of their operations; developing strategic frameworks to guide adoption of future platforms; addressing risk--especially privacy concerns; and disseminating social media functions throughout their agencies. Module 3: Social Media Listening Today, citizens are regularly turning to social media to express their thoughts and opinions. Accordingly, it is critical that governments listen to what their constituents are saying. This module will discuss the potential insights governments can gain from leveraging social listening, analytics and big data tools. It will also provide an overview of what types of social listening tools exist. Module 4: Internal Collaboration and the IBM Social Business Journey Many organizations are now using social media to collaborate and connect internally. This module will cover how government organizations can use internal collaboration tools to cross boundaries and break down silos. It will also discuss how IBM deployed its social media transformation to enable growth, productivity and cultural change. Module 5: Demonstrations Participants will see firsthand the technologies that governments are using in the social business realm. Demonstrations will include tools allowing governments to gain insight from social media, to monitor social media for security purposes and to leverage social media to connect with their citizens.

Learning Objectives
Develop a practical understanding of social media tools, platforms and strategies Learn how governments are leveraging social media to connect and engage citizens Learn how organizations, including IBM, are using social media internally to collaborate and break down silos Gain insight into social media analytics and the tools IBM is leveraging to mine key data from social platforms



Course Vitals

The IBM Institute for Electronic Government

Washington, DC

Orientation Date(s)

Training Dates

Suggested Course Sequence
15-371; 15-372; 15-373; 15-374




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