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Introduction to Social Media Platforms and Tools

Course Description
Social media is a powerful tool that is ever evolving. Accordingly, public sector organizations must adapt a strategy to both use social media platforms to connect with stakeholders and to use internal social tools designed to promote collaboration. This one day seminar will discuss the important topics in social media for the public sector. Participants will gain a better understanding of what constitutes social media, how governments around the world are using it to improve citizen services and how they can begin their own social media journey within their organization. This program will introduce key social media topics including social media listening and analytics, social tools for internal collaboration and demonstrations of some of the technologies discussed during the presentations. Participants will also get hands on experience using IBM's Connections, a social media platform for enterprises.

Module 1: What is Social Media?
This module will give an overview of social media and set the stage for the day's seminar. Participants will learn about the types of social media platforms, how organizations are using social media to transform their business and best practices in social media communications. It will also cover how social media integrates with other emerging technologies such as mobile, cloud computing and analytics.

Module 2: Social Media in Government
As the use of social media continues to grow, governments are turning to social media platforms to connect with their citizens and provide better citizen services. Social media tools have the ability to help governments become more citizen-centric, efficient and effective. This interactive session will discuss how governments are drafting social media policies, using social media in all areas of their operations, developing strategic frameworks to guide adoption of future platforms, addressing risk--especially privacy concerns and disseminating social media functions throughout their agencies.

Module 3: Role of Social Media in Emergency Management
Communication during an emergency or disaster is vital to the general public's well being and safety. Social media has completely changed the way in which we communicate. This module will cover how emergency response teams are using social media to both push messages and receive them during times of crisis. It will also discuss how responders can gain additional information from social media that is critical for real time decision making.

Module 4: Internal Collaboration with Social Media
Many organizations are now using social media to collaborate and connect internally. This module will challenge participants to think differently about how they communicate within their organizations. It will cover how government organizations can use internal collaboration tools to cross boundaries and break down silos.

Module 5: Demonstrations
Participants will see firsthand the technologies that governments are using in the social business realm. Demonstrations will include tools allowing governments to gain insight from social media, to monitor social media for security purposes and to leverage social media to connect with their citizens.

Learning Objectives
- Develop a practical understanding of social media tools, platforms and strategies

- Learn how governments are leveraging social media to connect and engage citizens

- Learn how organizations, including IBM, are using social media internally to collaborate and break down silos

- Gain insight into social media analytics and the tools IBM is leveraging to mine key data from social platforms

Social Media


Course Vitals

The IBM Institute for Electronic Government

Washington, DC

Orientation Date(s)

Training Dates

Suggested Course Sequence
15-371; 15-372; 15-373; 15-374




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